Consumer Goods

Stop guessing what shoppers want. Start delivering what converts.

BlueConic helps CPG marketers capture real preferences at scale, trigger timely offers, and grow every channel—with data they actually own.

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Accelerating growth for consumer goods leaders around the world

Why CPG Teams Choose BlueConic

You don’t need more data—you need data you can use. BlueConic turns shopper interactions into real-time insights and timely actions, helping you increase sell-through, build loyalty, and grow every channel without waiting on retailers.
Better Data Capture

Collect real shopper data—directly from the source

Use quizzes, product finders, and feedback prompts to gather consented, declared data from consumers—no retailer middleman required. Every interaction helps you learn what drives conversion and preference.

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Real-Time Understanding

Connect fragmented data into one clear shopper profile

Unify DTC, retailer, and owned experience data into real-time profiles you can activate across campaigns, segments, and audiences—without chasing down reports or stitching systems together.

Explore BlueConic CDP
AI Decisioning

Deliver AI-powered offers that increase loyalty and sell-through

BlueConic’s AI helps you test, optimize, and deliver personalized promotions—like seasonal bundles or re-order incentives—at scale. Move faster, waste less spend, and grow shopper value across every touchpoint.

Purpose-built solutions

Pre-configured packages help you launch faster, waste less, and get better returns—right out of the gate.
Understand Your Customers Lead Generation Learn More
Build Lasting 
Loyalty Product Discovery Learn More
Convert More Customers Cart Abandonment Learn More
Diversify Revenue Next Best Action Learn More
  • Case Studies

    How Centrum captured 8.9 data points per customer with one quiz

    Centrum was able to provide consumers with a personalized experience that added value while also respecting their privacy.

    8.9 Average data points per customer
    39% Reduction in bounce rate
    Read the Case Study
    Centrum-case-study
  • Case Studies

    Nestlé Purina embarks on a personalization journey with Experiences by Jebbit

    Learn how Nestle Purina was able to unlock the value of first-party data, create a data ecosystem & build scalable data enrichment and personalization.

    65% Lead capture rate
    85% Completion rate
    Read the Case Study
    Nestle Purina
  • Case Studies

    Bliss personalizes the customer journey and lifts engagement 25% with quiz strategy

    Discover how Bliss boosted engagement and satisfaction with tailored recommendations that drove purchases and increased lifetime value.

    167% Increase in email open rates
    34% Increase in leads captured
    Read the Case Study
    Bliss

Explore CPG Resources

cpg-2 Your guide on how to create a better CPG Experience Read More
cpg-4 Explore real-world experiences from leading CPG brands See Examples
cpg-1 How CPG companies drive innovation with first-party data Read More

Let's talk customer growth.

See our CPG capabilities in action, plus tailored solutions to reach your goals.

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